This fluid 14-week video campaign showcased hair products from four brands under the Unilever umbrella – Dove, Suave, TRESemmé and Nexxus. The week’s hair trends were shot and brought into the hands of users on their devices, presenting them with contextually relevant content sourced each week from online social networks.

We took a lead role in this campaign from the conception stage all the way through to the finish line – designing and building each set and handling all aspects of production, which also included custom software programming, microsite architecture and final delivery of each asset.

Piggybacking off an earlier campaign that originally aired during Super Bowl 50, we created a series of 30-second spots showcasing the NCAA team matchup airing in each region. We took new footage that we produced, built sets for, shot and edited and combined it with existing content to create new assets directly related to the teams that viewers were currently watching on screen.

The final product included a series of 15- and 30-second spots in addition to a mobile campaign featuring HTML5 banner ads that transported the audience to Delicias, Mexico, where hot peppers are cultivated and transformed into Tabasco’s signature sauce.