WE MARKET EXPERIENCES
Social-media-first ad agency
for Events and Ticketing
Do your ads tell a story?
We Market Experiences
You’re not just inviting your audience to an event to take up their time. You’re inviting them to an experience. Something that has the power to genuinely impact their lives for the better.
Inspire, entertain, or educate – your experience matters.
But – how are you going to get that message across in a 150-character ad? By leading with data and driving home your point with storytelling.
WE LEAD WITH DATA AND FINISH WITH THE STORY
That’s how we achieve relevant, engaging ads that will capture the attention of your audience. We are the special ops of direct response marketing for event experiences.
“Stories open our hearts to a new place, which opens our minds, which often leads to action.”
We market your experience through creating precise ads at a lower ad spend, reaching the right target market and keeping them engaged and excited all the way up to go time through paid social media solutions on Instagram and Facebook.
Want to get people excited about your event experience? Heck, we’ll make them fall in love. How? With an appealing, consistent brand identity that resonates perfectly with your targeted audience's needs, wants, and aspirations.
Rapid Model Testing
Data, research, and testing backup all our creativity. We’re believers in combining science with art to make real magic happen. We’ll make sure you can launch your campaign quickly, spend minimally, optimize intelligently, and maximize your ROI.
Funnel and Messenger Development
We’ll build a funnel that will take your target audience by the hand and walk them through the door to your event experience. We’ll even explore the need for a customized messenger chat bot too – just in case you want to have the most successful event of the century. Hey, why not?
We view strategy as high art. It brings all the pieces together – the subtle ones and the earthshakers – and makes beautiful, beautiful music. We can weave all the elements together to get those big, bold results you need.
Stories vs Facts
The impact stories have on the human mind isn’t just, well….a story. It’s basically a law of the universe.
Just ask the researchers at Carnegie Mellon – they set up a test to confirm the power of story-based marketing. And their subject focus? Empathy. For this test, they sent out letters asking for donations to improve the lives of people living in a third-world country. They used two versions.
The first letter was a meaty, fact-based plea for help. It outlined horrifying stats on the number of people without fresh water, on the poor living conditions, and on how many people were basically starving.
The second version was story-based. It humanized the situation by telling the emotional story of a girl living in a third-world country. This letter drew the audience into the life of this girl – her squalid living conditions, the daily struggles, and the lack of hope surrounding her.
Letter 2 killed it. The story-based letter solicited way more donations than the fact-heavy version. It moved people to do more. How much of a difference did it make? On average, people who received the story-based version donated 118% more than those who received the fact-based letter.
Ready to fill seats?
We know the power good storytelling can have. Use it to drive compelling ads, and you have that powerhouse combination that motivates people to act.