Last Updated on January 2020
1. The collection of your information
The types of personal information we collect includes but is not limited to; name, contact details, identification information (such as username, social media username(s)), records of your interactions with us, and details/history of preferences, interests and behavior relating to activity with our digital services.
Brown + Blonde may collect information about you via technology such as cookies from our website when you visit. This information is added to any of the existing details about you we have collected and is used in conjunction with that existing information for various purposes, including for the purpose of enhancing your experience whilst using Brown + Blonde’s website(s).
This includes but is not limited to information about how you use our website, and which websites you came to us from. Technical information about your device or browser when you use our website, including geolocation data to determine what country you are accessing our website or app from, your internet protocol (IP) address, device ID, browser type and version and time zone setting, which may in some circumstances be personal data.
We may also receive personal data directly from you or from various third parties and public sources, including from social media channels (if you interact with us through those channels), or other third parties.
2. Personal data – How and why we use it
Below, we set out all of the ways we use your personal data, and why.
Communicating with you
We use the personal and contact information provided by you and copies of your communications with us to manage our relationship with you.
This is necessary to ensure that we are able to provide the best service to you.
We may use the personal and contact information you have provided to ask you to take part in market research or a survey.
We also use the results of any surveys or market research that you undertake to improve our content, our website, or our service.
We undertake these efforts to assess and improve our service and business.
If you contact us about an issue, we may use technical information, and personal and contact information to administer and protect our business and website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data).
This is necessary to ensure the effective operation of Brown + Blonde, the provision of administration and IT services, security and fraud prevention
We use information about your use of our website, together with technical information about your device and (in some circumstances) your personal and contact information, and other relevant information that we receive from you or third parties (including aggregated information that we combine with your personal data), to deliver relevant website content and other marketing to you, and to manage the delivery of that content. For example, we may automatically display relevant advertisements to you based on your use of our website.
We do this to ensure that you are shown relevant content based on your use of our website.
We use information about your use of our app or website and, in some circumstances, personal and contact information about you, to measure or understand the effectiveness of the advertising we serve to you.
This is necessary in order to determine the effectiveness of advertising, identify ways to improve advertising, assess the relevance of any advertising and to fulfil contracts we have with our marketing partners.
We use information about your use of our website and technical information, including about your device or where you are accessing our website from, to optimize our service and to improve our website, services, direct marketing, customer relationships, behavior profiling and experiences.
This is necessary to measure the interactions with our website, to keep our website updated and relevant, to develop our business and to inform our marketing strategy.
We may use your personal and limited contact information in any publicity materials provided that you have given your consent.
We may use your personal and contact information, information about any transaction between you and us, information about your use of the website, or technical information, to enable us to comply with our legal and regulatory obligations.
We may use your personal and contact information, information about any transaction between you and us, information about your use of the website, or technical information, in order to undertake analysis for the purposes of identifying and dealing with any fraud or fraudulent activity.
This may be necessary to comply with a legal obligation or for our legitimate interests (to ensure that transactions and interactions with us are not fraudulent).
We may use your personal and contact information, information about any transaction between you and us, information about your use of the app or website, or technical information for the purpose of dealing with any request, complaint or query from you.
This is necessary to ensure that we are able to provide the best service to you.
Non-identifiable aggregated data sets
We use your personal data to create aggregated data sets. You are not identifiable from that aggregated data and it is not considered personal data.
3. Using your personal data for marketing
We send you marketing communications through a number of different channels. You may receive news letters, email notifications and other marketing communications that either you request from us or which you consent to by opting in when completing a registration form on our website or through our social media channels and/or have not asked us to stop sending marketing by email to you.
There is a way out.
You may opt out from receiving such marketing communications and notifications from us at any time. There are several ways you can do this. To stop receiving marketing by email, either:
Click ‘unsubscribe’ or update preferences in any email communication we send;
Contact us in writing; or
Email us at hello+PrivacyPolicy@brownandblonde.com
4. Third parties and how we share your information
We sometimes share the data we collect from you with the following trusted third parties:
Social media platforms – for the purpose of fulfilling the service and targeted advertising.
Digital analytics companies – for the purposes of website analytics and reporting in respect of our analytics and marketing.
Professional advisers including lawyers, bankers, auditors and insurers – for the purposes of providing consultancy, banking, legal, insurance and accounting services.
Police or other such regulatory authority – as part of an investigation or otherwise for legal or regulatory purposes.
Auditors – to audit our systems and transactions for the purposes of ensuring efficiency, or regulatory or contractual compliance.
We will disclose your personal information to third parties if we are under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligations or requests. We do this in order to protect our rights, property or safety or of our clients, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection.
5. Data protection and how we make sure you are safe
We have put various measures in place to protect your personal data:
Our website is protected by a SSL certificate and accessed using https rather than http. This means that all information that is sent and received is encrypted for additional security. You can see this in the address bar of your browser.
Your personal data may be processed outside the European Economic Area (EEA) – including by staff operating outside the EEA who work for us or for one of our third parties mentioned.
Where your personal data is transferred outside of the EEA, we require that appropriate safeguards are in place.
6. When is your personal data deleted
We will only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
At the end of that retention period, your data will either be deleted or anonymized (so that it can no longer be associated with you) for research or statistical purposes.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
In some circumstances, you may be entitled to ask us to delete your data: see ‘Your rights’ below for further information.
7. You have rights
You have the right:
to ask us not to use your personal data for marketing
to ask us not to process your personal data where it is processed on the basis of legitimate interests, if there are no compelling reasons for that processing;
to request from us access to personal information held about you (see below);
to ask for the information we hold about you to be rectified if it is inaccurate or incomplete;
to ask that we stop any consent-based processing of your personal data after you withdraw that consent;
to ask, in certain circumstances, to delete the personal data we hold about you;
to ask, in certain circumstances, for the processing of that information to be restricted; and
to ask, in certain circumstances, for data portability.
8. We are here to answer questions
If you are unhappy with our processing of your personal data, you have the right to complain at any time. We would, however, appreciate the chance to deal with any concerns before you approach the appropriate authority, so please contact us directly via email in the first instance.
Strictly necessary cookies
These are cookies that are required for the operation of our website. Without these cookies, you will not be able to use some functionality on our website and app, such as signing into your account.
These cookies collect information about how you use our website or app and help us improve the way our website works by making it easier for you to navigate to and complete various tasks.
Advertising cookies and pixels
Our carefully selected media partners place third party cookies, pixels and ad tags onto our website and app on our behalf. These cookies record your visit to our website and/or app, the pages you have visited and the links you have followed.
We use this information to make our website and app, and the content displayed on them, more relevant to you. They are also used to limit the number of times you see certain content, as well to measure the effectiveness of our digital campaigns.
We may share this analytics information with third parties for these purposes. You can delete these cookies and still continue to use the website and app.
More information about these types of cookies and opt out information can be found in Manage your cookies.
Cookies and how to manage them
For more information about cookies, how to opt out and the steps you can take to protect your privacy on the internet, go to http://www.youronlinechoices.com – the guide to online behavioral advertising and privacy. This website is operated by the Internet Advertising Bureau, the industry body for online advertising. On here you’ll find information about how behavioral advertising works, how to opt out, further information about cookies and the steps you can take to protect your privacy on the internet.
If you’d prefer to restrict, block or delete cookies from our website, you can do so in your browser settings. If you choose to disable cookies, then please note that this may limit the way you use our Website. For example, you may have to re-enter information that would have ordinarily been stored as a cookie.
Last Updated on January 2020